The Benefits Of Content Marketing Posted By: Michael Griffiths Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward them with their business and loyalty. Content Marketing Helps Prospects Find Your Business With all the ways for consumers to find your business online, one still stands out: search. Usually, when a savvy buyer has a problem, they "Google it" to find a solution. So for a business looking to increase its rankings and become more visible to potential customers, quality search content is key. So, how does a business go about making itself more visible through search content?Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing agency small business m Search Engine Marketing 5 Tips For Writing A Press Release Posted By: Michael Griffiths A press release is a written statement to the media. They can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use. Here are 5 good tips when writing an excellent press release. Relay the message within the first few sentences/phrases – don’t delay your point. Your first sentence should tell readers exactly what your release is about. The first paragraph should answer the ‘who, what, when, where, why, and how’ of your news. Open with a strong headline to grab the reader’s attention. The headline along with your opening paragraph should tell a gripping story. This is essential to keeping the reader’s interest as they read through the detail section of the release that follows. Avoid a marketing tone. Do not ‘advertise’ your product. Instead, stick to the facts.SEO Sydney Sydney SEO Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing a SEO Sydney 3 Tops When Using Pay Per Click Marketing Posted By: Michael Griffiths PPC marketing is a great way to expose your company and product to interested customers. In the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them in to the advertiser’s site. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make mistakes that undermine their campaigns. Below are 3 tips which will help marketers eliminate mistakes when using PPC marketing: Avoid "broad match" keywords. One of the biggest mistakes is ignoring the difference between choosing specific keyword match types and setting all keywords as "broad match," which means that your ad will appear not just for your chosen keyword phrase, but also for any similar phrases or relevant variations your advertising program deems appropriate. Although broad match placements can help increase your exposure, they can also attract irrelevant traffic that costs you money. To avoid losing money on irrelevant clicks, focus on phrase or exact match keywords. Use negative keywords.SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing agency small business marketing SEO Marketing 7 Networking Tips Posted By: Michael Griffiths Networking goes hand in hand with running a successful business. However, not all people are comfortable networking. To the introverts, it will be excruciating to approach strangers, and painful to introduce one’s self. The thought of getting rejected or scoffed at is enough to make one crawl into a dark corner – and merely rely on virtual networking, just to avoid the embarrassment. It doesn’t have to be that way. Here are 7 tips on how to transform from a shy, terrified introvert, into a powerful and effective familiar face and name. Start Small If the idea of approaching people you don’t know intimidates you, begin your networking efforts by seeking out familiar faces, such as relatives and friends. You can do a significant amount of valuable networking without ever having to make a cold call. Starting with a known contact instead of an unknown demystifies the networking process and helps get a shy person over the hurdle. A series of successful conversations will make you more confident in the process. A logical next step after talking with friends and family is to pursue individuals who graduated from your college. Your alumni network can be a gold mine of connections.SEO Sydney Sydney SEO Melbourne SEO SEO Melbourne SEO Programs Sydney SEO Programs Melbourne SEO Program Brisbane SEO For Business Business SEO SEO Sydney 3 Steps To Creating Wealth Posted By: Michael Griffiths Creating wealth is no easy task. It takes a lot of sacrifice and determination, discipline and control. But then, nothing worthwhile ever comes easy. If you want to have a worry-free financial future, you must decide to build the wealth you and your family will be enjoying in the future. Here are 3 basic steps to wealth creation: Save More Earning so much becomes useless if you never learn to save some of what you earn. A person who earns AUD1,000 a month and saves AUD300 is much better off than one who earns AUD 20,000 but saves nothing. The best way to create wealth is to make wealth by earning, and then putting a chunk of it away – enough to invest for a more financially-comfortable future. Save also to build your cushion – you never really know what’s around the corner. You should aim to save around three to six months’ worth of living expenses. This savings prepares you for financial setbacks, such as job loss or health problems. If saving this cushion seems daunting, start small.SEO Sydney Sydney SEO Melbourne SEO SEO Melbourne SEO Programs Sydney SEO Programs Melbourne SEO Program Brisbane SEO For Business Business SEO SEO Sydney 3 Tips To Get More Facebook Fans On Your Page Posted By: Michael Griffiths Your Facebook page currently has 4,000 fans AND hellip; but somehow, your posts are not getting as much attention as you want from them. What is wrong? Needless to say, the easier part of having a Facebook page is getting people to like your page, but getting them to appreciate your content is the harder task. So how do you do it? Post Quality Content This may seem obvious but needs to be reinforced nevertheless. The only way to be successful on social media is by sharing quality information with your audience regularly. The truth of the matter is, even if your Facebook page represents a business worth patronizing, if you rarely post on your wall, then your following wanes. And even more importantly, if you post several times a day, but your posts are irrelevant, poorly-written, and offer no value, then no one will ever "like" on your content – or worse, you may even get some negative comments – which is the number 1 thing you need to steer clear of. Be the expert and reliable Facebook page owner that you can be proud of.Programs Melbourne SEO Program Brisbane SEO For Business Business SEO Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency M Programs Melbourne 3 Tips To Get More Facebook Fans On Your Page Posted By: Michael Griffiths Your Facebook page currently has 4,000 fans… but somehow, your posts are not getting as much attention as you want from them. What is wrong? Needless to say, the easier part of having a Facebook page is getting people to like your page, but getting them to appreciate your content is the harder task. So how do you do it? Post Quality Content This may seem obvious but needs to be reinforced nevertheless. The only way to be successful on social media is by sharing quality information with your audience regularly. The truth of the matter is, even if your Facebook page represents a business worth patronizing, if you rarely post on your wall, then your following wanes. And even more importantly, if you post several times a day, but your posts are irrelevant, poorly-written, and offer no value, then no one will ever "like" on your content — or worse, you may even get some negative comments — which is the number 1 thing you need to steer clear of. Be the expert and reliable Facebook page owner that you can be proud of.SEO Program BrisbaSEO For Business Business SEO Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne SEO Program BrisbaSEO For Business 5 Tips On Using An App To Market Your Business Posted By: Michael Griffiths If you can imagine the total number of mobile devices in the country, then you can just imagine how many people you would be able to access through mobile phone apps? If you have a business, a product or a service that you want to market to all these mobile owners, then be sure to look into marketing using apps. It’s a good way to make sure that you tap this robust, mobile market! Here are some tips. Plan your approach. Like any other business strategy, using mobile apps is best planned. Think through: what you want to achieve, who you are targeting, what you want your target audience to do, who is going to do what to make it happen, and how you will know it’s working. Developing a simple action plan is a good way to be clear about why and how you would use mobile apps. In the process of answering these questions, you might decide using mobile apps is not for you. If you decide to proceed, you are much more likely to succeed once you are clear about your approach. Create your own app.SEO Sydney Sydney SEO SEO For Business Business SEO Search Engine Marketing SEO Marketing marketing agency Sydney business marketing business marketin SEO Sydney The Benefits Of Content Marketing Posted By: Michael Griffiths Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward them with their business and loyalty. Content Marketing Helps Prospects Find Your Business With all the ways for consumers to find your business online, one still stands out: search. Usually, when a savvy buyer has a problem, they "Google it" to find a solution. So for a business looking to increase its rankings and become more visible to potential customers, quality search content is key. So, how does a business go about making itself more visible through search content?Business SEO Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing agency sma Business SEO Marketing App Review: Zerys Posted By: Michael Griffiths Blogging and content creation is one of the most important components of inbound marketing, but all too often, it gets pushed to the back burner. The Zerys app provides a solution to this problem! Zerys allows you to post topic and title suggestions that you would like to have written for your blog, and then gets in touch with writers who want to help you write blog posts. You can then accept, request edits, or reject the content. It even helps you think of titles based on the topics you want to write about! This app is also available to HubSpot customers in your HubSpot portal. With this application, HubSpot users can outsource content development to a marketplace of more than 20,000 pre-screened writers that specialize in a variety of industries. Using a reverse bid-technology, Zerys lets customers post a content opportunity and set their minimum and maximum price. Writers then submit a piece for the customer’s review and edits, and approval or rejection. Customers do not pay for content unless they are 100% satisfied with what has been submitted. Once approved, content can be directly published to your HubSpot portal, providing a simplified management process.SEO Sydney Sydney SEO Search Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing a SEO Sydney Tips For Creating A Business Plan Posted By: Michael Griffiths It is essential that you create a comprehensive, well-thought of business plan. Management of your operations and promotion of your business all depend on developing a good plan. Think of it as a road map for your business, helping you determine what steps to take in order to get to your destination – which is, ultimately, success and personal fulfillment. Writing your business plan will make you think objectively about your business, and you may even come up with new business strategies in the process. The plan will also serve as a record that you can revisit over time to remain on target or reassess your direction. Below are some of the best tips for the creation of your business plan. Create a Vision Before you get lost in the details, outline a clear vision and a coherent set of values for your company. Develop a mission statement, and use it to define short-term goals and priorities. Once you have a clear, big-picture road map for your business, you can plan your journey with more confidence. The Market Analysis Simply citing a study about total market size isn’t very compelling to investors today.SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketing agency small business marketing SEO Marketing 3 Ways To Use Pinterest In Your Business Posted By: Michael Griffiths Pinterest has grown to become one of the most popular social networking sites on the web, fast becoming one of the most used social media channels even for business. Companies of all sizes realized that Pinterest was a perfect vehicle for everything from a viral marketing campaign to a brand-engagement. Below are some great tips to push your business by using Pinterest. Feature Your Products Featuring your products on Pinterest is especially important, as this is what will drive both traffic to your site and interest for your product. Not all content is created equally, so beware of being repetitive or boring. Your focus, as always, should be on quality over quantity. Because Pinterest is an image based website, creating beautifully designed images which draw the eye is your main priority for utilizing this social media network. Pin these directly from your website with the Pin It bookmarklet on your browser and your images will automatically link back to your website. Some web marketers find this practice so successful, they see more referral traffic from Pinterest than any other website or search engine.SEO Sydney Sydney SEO marketing agency Sydney marketing agency Melbourne business marketing business marketing agency small business marketing SEO Sydney 3 Ways Of Improving Your Call To Action On Your Website Posted By: Michael Griffiths Your website design and the effects are useless if you cannot convert the visits to actual sales. This is where your call-to-action becomes a key. Here are three recommended ways to improve your conversion and lead generation of your website: State what’s in it for your visitor This is what your visitors are asking for. To truly strengthen your call to action, make sure that you address this question in your landing page design. Here is how you can do it: Spend less time talking about yourself and have more time talking about how you can help your visitors Use a 50 words or less introductory paragraph to describe what makes your product or service wonderful Tell them why they should choose you over the competition. Use upbeat positive language Be personable – speak on a person to person level. Address any possible concerns like security Keep it Brief Approach your call-to-action copy much in the same way you approach tweeting. Keep it short, concise and clear. Try to keep your copy between 90-150 characters. After all, you want your CTA’s to pass the three second test, meaning visitors will understand the value very quickly.SEO Sydney Sydney SEO nbspSearch Engine Marketing SEO Marketing marketing agency Sydney marketing agency Melbourne business marketing business marketi SEO Sydney 3 Ways To Use Youtube Marketing For Your Business Posted By: Michael Griffiths Though Facebook and Twitter were the leading social networks that swept through the business world in year 2010, in 2011, YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. By far the web’s largest and most popular online video archive, YouTube offers fantastic opportunities for a business to show off its expertise, share knowledge, market products and connect with customers, colleagues and prospects. Below are 3 ways how to effectively make use of YouTube to market your business. Show Video Viewers "How To AND hellip;" How-to videos are incredibly popular on YouTube. In fact, YouTube has become a prominent search engine on its own because of them. From school children doing reports on penguins to parents needing to fix a leaky sink, YouTube offers dozens of informative videos. Establishing a YouTube channel for your business and posting a series of videos on your expertise is a great low key way to showcase your products or services online in addition to your own website. Doing so helps establish yourself as an expert on certain topics, which gets both your name and your business/brand recognized.SEO Sydney Sydney SEO Melbourne SEO SEO Melbourne SEO Programs Sydney SEO For Business Business SEO Search Engine Marketing SEO Marketing marketing ag SEO Sydney 5 Ways To Save Money In Your Business Posted By: Michael Griffiths Small business owners need to make sure they run tight ships. Spending less can help weather slowing cash flow; cutting expenses can help realise more profit. The following are tips for saving money – share them with key members of your team. It’s not just enough for the owner to be aware of spending – others on the team who are closer to day-to-day expenditures may also spot money-saving opportunities. Ask the People You Know for Help. The kind of support you’d most like to get from your contacts is referrals-the names of specific individuals who need your products and services. So go ahead and ask! Your contacts can also give prospects your name and number. As the number of referrals you receive increases, so does your potential for increasing the percentage of your business generated through referrals. Take it To the Cloud. If you have in-house servers, you know they can be costly to maintain and update. Not to mention the fact that if you have a sudden surge in traffic or activity, it can be difficult to ramp up to accommodate the influx, short of buying more servers.SEO Sydney Sydney SEO SEO Programs Sydney SEO For Business Business SEO Search Engine Marketing SEO Marketing business marketing business marketing ag SEO Sydney 5 Ways To Engage Your Facebook Fans Posted By: Michael Griffiths Scenario: You know you are posting valuable information on your Facebook business page, but somehow, you can’t seem to get as much views, likes and comments. You begin to question your own visibility on the newsfeed, the quality of your posts, or if you are irking some fans with your shoutouts. Why the cold shoulder? Fret not. You may just need some tips which will boost your engagement. It’s not your quality at question, but maybe your techniques – or the lack of some essential ones. Below is a list of 5 ways to elicit a more favourable response from you FB posts. Ask a Question A question is like a mini call-to-action. The important thing to remember when you ask a question is that you need to make it short, relevant and easy to answer with only a few words. In fact, if you can make it answerable in one word, all the better. When you compose a question, consider how you might respond if you saw a similar question pop up in your news feed asked by another brand. Is it something you would answer?SEO Sydney Sydney SEO SEO Programs Sydney Search Engine Marketing SEO Marketing marketing agency Sydney business marketing business marketing agency s SEO Sydney 7 Habits Of Successful People Posted By: Michael Griffiths What is it about exactly that makes the successful the way they are? What traits help them be more triumphant in whatever they do? Here are 7 of the most important traits and habits that set them apart. They are particular about how they spend their time. If you do not know how you spend your time, you will waste most of your time away. Time is one of our most precious resources. You can waste your money and still manage to earn it back but there isn’t any way for you to get back your time if you waste it away. Successful people are busy, productive and proactive. While most are laying on the couch, planning, over-thinking, sitting on their hands and generally going around in circles, they are out there getting the job. They don’t procrastinate and they don’t spend their life waiting for the ‘right time’. Successful people look for and find opportunities where others see nothing. They find a lesson while others only see a problem. They are solution focused. They rarely complain because it’s a waste of energy. All complaining does is put the complainer in a negative and unproductive state.SEO Sydney Sydney SEO SEO Programs Sydney SEO Programs Melbourne SEO For Business Business SEO Search Engine Marketing SEO Marketing marketing agency SEO Sydney 5 Advantages Of Following Up In Business Posted By: Michael Griffiths It was undoubtedly difficult for you as a business owner to get new clients everyday, so it makes no sense to allow them to be pirated by your competition. The surest way you can convince your existing customers to troop to another store is by ignoring them, or making them feel that you have no intention of repeating business. This is why following up is important in any business. It is important that an initial sale be followed by another AND hellip;and another AND hellip; Don’t allow your competitor the chance to steal them from your grasp. Here are 5 other major advantages of following up in business. Follow-up to retain customers. There is one golden rule in business – getting a new client takes 5x more time, energy and money than maintaining your existing clients. The truth of the matter is, no old customer wants to feel unwanted or neglected. These people already have a history of doing good business with you, so why risk losing them in favour for a few new ones who are potential one-time-only customers? Maintain a healthy relationship with old clients by giving them all the attention they need.SEO Sydney Melbourne SEO SEO Programs Sydney SEO Programs Melbourne SEO Program Brisbane Business SEO Search Engine Marketing SEO Marketing marketing SEO Sydney 3 Ways To Improve Your Business Posted By: Michael Griffiths Whether you run a one-man operation or a company of 100 employees, the best way to improve your business is to constantly make upheavals that keep your business in tune with the times. No business should ever be static. What may have worked way back in the 50’s may now be obsolete. It is therefore important that business owners regularly make improvements, lest they be left in the dust. So what are some ways to improve your business? Monitor Trends. Unless you are operating inside a bomb shelter built during the 2nd World War, you must know that there are constant business-related changes happening all over the world by the minute. So to actually insist on using trends from the 40’s whilst everyone else is so technologically advanced is like putting your business in doom. The events and changes in the global landscape have an effect on your business. Stay current on trends and issues. Even if you are not as old fashioned as the above-stated example, being left out on market movements and changes in business styles still threatens your position in a market full of high-tech companies. Be current;SEO Sydney Sydney SEO Melbourne SEO SEO Melbourne SEO Programs Sydney SEO Programs Melbourne SEO Program Brisbane SEO For Business Business SEO Search SEO Sydney 3 Things To Have On Your Website Posted By: Michael Griffiths A website is a valuable tool for business. It assures a business owner that there are no lost opportunities to sell. However, there are some web tools which can further optimize your website, which make it easier to tweak your page to get more favourable business. Here are a few AND hellip; Heat Maps. A heat map is a software program that tracks the path that a website user’s mouse cursor takes as he or she navigates through the website. You can employ this tool for your website to pinpoints which areas of a page most visitors usually get attention. It determines visitor behaviour – to see what most people on the average are clicking on and gravitating to. A heat map is a great marketing analysis tool. It helps you be aware of a few things like: Which part of a link on your website is being clicked more. For example, if you have a link for "shoes on sale" – you can tell is more people clicked on the word "sale" more than "shoes." This will give you the inkling that more visitors are looking for items on sale more than regularly-prices shoes.Sydney website development Melbourne website development Sydney marketing agency websites Sydney websites Melbourne marketing agency Sydney marketing Sydney website development 相关的主题文章:

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